serplora
05 App Store Optimization

More Organic Downloads on iOS and Android

We optimize your mobile app store listings so target users discover your app organically on Apple App Store and Google Play.

  • Target high-intent app search terms that drive consistent downloads
  • Optimize app titles, subtitles, and screenshot layouts for higher clicks
  • Increase listing conversion rates so more store visitors hit install
  • Weekly keyword ranking monitoring across both major app stores
App Store Optimization

4-Part Action Plan

Systematic optimization to increase store visibility, click-through rates, and active installs.

01 Keywords iOS & Google Play

Rank for High-Intent Queries

Discover high-volume search queries and place keywords strategically in title, subtitle, and keyword fields.

  • Apple App Store 100-character keyword field optimization
  • Google Play package name, short description, and long copy indexing
  • Competitor keyword gap analysis and search difficulty scoring
Audit App Keywords
02 Visuals Icons & Screenshots

Increase Store Conversion Rate

Design click-tested app icons, screenshot galleries, and preview videos that turn listing visits into installs.

  • High-contrast screenshot storytelling highlighting key features
  • App icon testing and competitive differentiation design
  • Custom product pages (CPP) for targeted ad campaigns
Optimize Screenshots
03 Reviews Ratings & Trust

Build 4.5+ Star App Authority

Trigger review prompts at high-satisfaction user milestones to systematically lift your star rating.

  • In-app SKStoreReviewController timing strategy
  • Review sentiment analysis to uncover bug reports and complaints
  • Developer response templates to overturn negative feedback
Improve App Ratings
04 Global Localization

Scale into International Markets

Localize titles, keywords, and screenshots across high-growth international store regions.

  • Metadata localization for European, Asian, and LatAm markets
  • Culturally tailored screenshot layouts and value propositions
  • Secondary localization exploitation on the Apple App Store
Localize Your App

How We Execute

Iterative sprints driving continuous keyword ranking gains and install growth.

Sprint 1 Week 1

Audit & Benchmark

Benchmark current keyword rankings, calculate listing conversion baseline, and map competitor search terms.

  • Current ranking & conversion audit
  • Competitor keyword matrix
  • Prioritized metadata update list
Get Free ASO Audit
Sprint 2 Weeks 2–3

Creative & Copy Deployment

Deploy updated metadata, release refreshed screenshots, and initiate App Store Product Page Optimization tests.

  • New title, subtitle, and keyword rollout
  • A/B screenshot test launch
  • In-app review prompt integration
Deploy Metadata
Sprint 3 Week 4+

Rank Tracking & Scale

Monitor weekly keyword shifts, declare visual A/B test winners, and expand into secondary localizations.

  • Weekly keyword position monitoring
  • Conversion rate lift validation
  • International store localization
Scale App Downloads

Ready to grow your search traffic and sales?

Whether you need hands-on help with your search campaigns, want to scan your website with our tools, or want training for your team, we're here to help.

Start a Conversation